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Carpet Technology

We’ve often heard the phrase “You get what you pay for.” And when it comes to flooring, you definitely get what you pay for. Whether you’re looking for hardwood, carpet, laminate, tile, or vinyl flooring, there are technologically advanced manufacturing that goes into each of these flooring options…or not. Because flooring is a well-used investment that needs to perform and look beautiful over time, you want to make sure you get what you pay for.
In part two of this series, we’re going to look at carpet.

In recent years, carpet has been practically relegated to the bedroom. But with technological advancements it’s a fantastic – and oftentimes more budget-friendly – option for living rooms, dens, playrooms, and wherever your family wants to comfortably come together. Below are some features you should consider when purchasing carpet.


Most carpet is made of synthetic fibers such as nylon, polypropylene, polyester, and Triexta. Technical advancements in these fibers have been substantial over the years. The shape of the fibers (seen only under a microscope) have been scientifically created to provide better performance, texture retention and wear over time. This is especially true with nylon fibers (the most popular and best performing carpet fiber).  In fact, a quality constructed nylon carpet will typically “ugly out” before it wears out. When looking for carpet, you want one that is well-made from a notable manufacturer. On the back of the carpet label, you will find information such as the manufacturer, the warranties provided, and the type of stain and soil protection. This last bit of information is integral to the lasting beauty and maintenance of your carpet.
Stain and Soil Protection
The stain and soil protection on carpet provides is huge differentiator. Here at McCullough’s Flooring, we carry Shaw carpet. And Shaw takes stain and soil protection very seriously. You’ll find a well-rounded selection of polyester, polypropylene and nylon carpets with Shaw’s proprietary R2X Soil and Stain Protection. First, R2X chemistry is applied to the entire carpet fiber – from top to bottom. This is unusual as most stain and soil protection chemistry is applied to the top of the carpet. This means if a stain such as a liquid seeps beneath the surface, you’ve got a problem. Not so with R2X. Liquids stay on top of the carpet longer giving you more time to react. Spills that do reach the base of the yarn don't penetrate and wick back to the top as they do with conventional solutions. R2X been hailed as a new generation in carpet technology and is as much of an innovation today as the first carpet stain and soil treatments were decades ago. And of course, Shaw provides warranty protection for additional peace of mind.


The backing makes a difference in the installation and long term performance of the carpet. If you’ve seen wrinkled carpet, either the installation or backing is at fault. SoftBac Platinum backing from Shaw was introduced in 1997 and was and still is the most significant advancement in backing. Not only is it easier to install and softer on your baseboards and walls, it makes carpet feel even more comfortable regardless of the cushion underneath. SoftBac Platinum also comes with a no-wrinkle guarantee, provides greater backing adhesive strength, and provides higher sound absorption and an increase in insulation capacity.